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Industry buzz

Cruelty Free and The Body Shop partner for global ban on animal testing

The Body Shop and Cruelty Free have launched a campaign calling for an international convention to definitively ban animal testing for cosmetic purposes.

The campaign aims to influence the legislation of the 189 UN members, taking into account that 80% of countries around the world still allow animal testing for cosmetic products, including Brazil, where the process to ban this practice is still in the pipeline.

In Brazil, the campaign is taking place in all the points of sale, the website and social networks of the brand, where customers are invited to sign the petition.

"The Body Shop passionately believes that no animal should be harmed in the name of cosmetics and that animal testing on products and ingredients is outdated, cruel and unnecessary. This is why The Body Shop and Cruelty Free International have partnered to deliver the largest and most ambitious campaign ever to seek a global ban on the use of animals to test cosmetic products and ingredients,” said Jessie Macneil-Brown, Senior Manager International Campaigns and Corporate Responsibility, The Body Shop.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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