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Ingredients & formulation

Croda unveils new data on conditioning efficacy for a broad range of hair types

Croda has unveiled new data addressing important African hair needs for healthier hair, anti-breakage, appropriate density, and ease of styling with its versatile technology, Crodazoquat MCC, which thus delivers a complete multicultural conditioning solution for a broad range of hair types.

“A need for multicultural solutions has arisen globally, including in (...)

“A need for multicultural solutions has arisen globally, including in developed markets, such as the US, that are becoming increasingly diverse,” said Denise Costrini, Marketing Manager - Hair Care, Croda North America.

Variations in hair morphology can cause performance differences in ingredients used in hair care products, making testing on different ethnic hair types to show efficacy very important.

Multicultural performance

Croda’s new data reveals its Crodazoquat MCC [1] conditioning active restores hydrophobicity to hair, improves hair aesthetics and delivers a consumer-perceivable feel improvement on both natural and relaxed African hair. Crodazoquat MCC had already been proven to be effective on Caucasian, Asian and Brazilian hair types.

Croda’s ingredient should therefore help the company’s customers overcome the challenges formulating for different ethnic hair types that have unique hair characteristics.

A need for multicultural solutions has arisen globally, including in developed markets, such as the US, that are becoming increasingly diverse. Crodazoquat MCC is designed to be effective across multiple ethnic hair types- a truly multicultural conditioner for a diverse world that is progressively connected,” said Denise Costrini, Marketing Manager – Hair Care, Croda North America.

Tested on various attributes

In order to best assess performance on African hair, a conditioner containing Crodazoquat MCC was salon tested on consumers with natural African hair and relaxed African hair. Attributes that are particularly important to address African hair needs were added to the standard list of attributes used to evaluate other hair types: Breakage, Density, and Ease of Styling.

The conditioner containing Crodazoquat MCC outperformed the commercial African hair conditioner benchmark on dry aesthetics for both the natural and relaxed hair, satisfying the consumer needs for anti-breakage, desired density, and ease of styling.

V.G.

Footnotes

[1INCI: Behentrimonium Methosulfate (and) Quaternium-87 (and) Cetearyl Alcohol

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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