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Industry buzz

Croda re-launches Solaveil website to educate consumers on sun protection

Croda, a supplier of speciality chemicals, has announced the re-launch of www.solaveil.com a website providing consumers with information on UV protection.

With a new content and fresher design, the site offers advice and explanation in simple and easy words on issues such as: which SPF to use, the differences between UVA and UVB rays and also how inorganic and organic sunscreen filters work to protect the skin against damages caused by sunrays.

With researches revealing that messages surrounding sun care and the risks of skin cancer are being lost amongst the young, whilst changeable weather patterns often ‘catch out’ older consumers, the website is also fundamental in supporting Croda’s Solaveil Physical Shield campaign, which was created to educate consumers about the importance of UV protection. The new website has been designed to provide a seamless experience on multiple platforms and is available in five different languages.

Solaveil is a range of inorganic sunscreen filters developed by Croda. As key components of many sun protection personal care products they provide protection from ultra violet light for the whole family.

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