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Industry buzz

Croda creates tailored solutions for the Brazilian consumer

In the wake of the Football World Cup, Brazil is in the forefront of everyone’s minds; including cosmetic manufacturers! Croda, a global specialty chemical company, is delighted to launch Formulating with Brazil in Mind, a new promotional kit featuring market-relevant formulations to aid its customers in creating personal care products most suited to the Brazilian Market.

Formulating with Brazil in Mind features Croda’s recent innovations in colour cosmetics, combing creams and sensory-appealing skin and sun care solutions. Not only does the initiative deliver Brazilian-themed formulations for the customer, it also provides the opportunity to create high-performance, cost-effective cosmetics.

Brazil is a hot market for many cosmetic manufacturers today. With Brazilian consumers recognised as the most beauty-conscious population in the world, the ever-growing reliance on beauty products is making the country emerge as one of the biggest personal care markets globally.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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