Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Crest, best-selling toothpaste in the US, arrives in Brazil

Crest, the top-selling toothpaste brand in the North American market, has just landed in Brazil, the world’s fifth largest market for toothpaste and the largest market in Latin America. The product will be available exclusively in the stores of Drogaria Iguatemi, a Brazilian chain of premium drugstores.

The Procter and Gamble (P&G) toothpaste arrives in Brazil in three versions and sizes:
- Scope Dualblast Mint (164g), with an anti-sugar shield that strengthens the areas that come in contact with food,
- Scope Cool Peppermint (175g),
- and Cinnamon Rush (170g), the only cinnamon-flavoured toothpaste in Brazil.

"We are very excited to offer an exclusive product that is so innovative and meets the demands of our customers. We are leaders in new launches in this sector and will continue to bring the best products from the world’s market," said Leonardo Diniz, Marketing Director of the DI Group.

According to data from P&G’s research, 66% of the Brazilian population brush their teeth three times a day, while the world’s average is 9%. Furthermore, the volume of toothpaste used by the Brazilian is five times greater than the number of brushes. And Brazil counts more than 230 thousand dentists, making it the Country with the largest community of dentists in the world.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Vegan-friendly solution for sweet aging

Lipotec - Lubrizol
Vegan-friendly solution for sweet aging

Every day we receive news about Global Warming, we see images of its consequences all over the Planet, the number of both animal and plant species in danger of extinction only increases and governments are still far from promoting laws that really help stop climate change. In this framework, it is the ordinary people who work to (...)

read more

Features