Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Crest, best-selling toothpaste in the US, arrives in Brazil

Crest, the top-selling toothpaste brand in the North American market, has just landed in Brazil, the world’s fifth largest market for toothpaste and the largest market in Latin America. The product will be available exclusively in the stores of Drogaria Iguatemi, a Brazilian chain of premium drugstores.

The Procter and Gamble (P&G) toothpaste arrives in Brazil in three versions and sizes:
- Scope Dualblast Mint (164g), with an anti-sugar shield that strengthens the areas that come in contact with food,
- Scope Cool Peppermint (175g),
- and Cinnamon Rush (170g), the only cinnamon-flavoured toothpaste in Brazil.

"We are very excited to offer an exclusive product that is so innovative and meets the demands of our customers. We are leaders in new launches in this sector and will continue to bring the best products from the world’s market," said Leonardo Diniz, Marketing Director of the DI Group.

According to data from P&G’s research, 66% of the Brazilian population brush their teeth three times a day, while the world’s average is 9%. Furthermore, the volume of toothpaste used by the Brazilian is five times greater than the number of brushes. And Brazil counts more than 230 thousand dentists, making it the Country with the largest community of dentists in the world.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features