Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Crest, best-selling toothpaste in the US, arrives in Brazil

Crest, the top-selling toothpaste brand in the North American market, has just landed in Brazil, the world’s fifth largest market for toothpaste and the largest market in Latin America. The product will be available exclusively in the stores of Drogaria Iguatemi, a Brazilian chain of premium drugstores.

The Procter and Gamble (P&G) toothpaste arrives in Brazil in three versions and sizes:
- Scope Dualblast Mint (164g), with an anti-sugar shield that strengthens the areas that come in contact with food,
- Scope Cool Peppermint (175g),
- and Cinnamon Rush (170g), the only cinnamon-flavoured toothpaste in Brazil.

"We are very excited to offer an exclusive product that is so innovative and meets the demands of our customers. We are leaders in new launches in this sector and will continue to bring the best products from the world’s market," said Leonardo Diniz, Marketing Director of the DI Group.

According to data from P&G’s research, 66% of the Brazilian population brush their teeth three times a day, while the world’s average is 9%. Furthermore, the volume of toothpaste used by the Brazilian is five times greater than the number of brushes. And Brazil counts more than 230 thousand dentists, making it the Country with the largest community of dentists in the world.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack unveils its program

Édition Spéciale by Luxe Pack, the first exhibition dedicated to environmental-friendly packaging solutions, will be held on June 4 and 5, 2019 at the Carreau du Temple in Paris, France, during the European Sustainable Development Week. With two months left until the event, the organizers have unveiled the main features of the (...)

read more
Experts’ views
‘Do Good, Feel Good' and the beauty industry

Laurence Bacilieri
‘Do Good, Feel Good’ and the beauty industry

"Do good, feel good" is a mechanism well known by psychologists. The more good deeds one does, the better one feels. This phenomenon has spread to the universe of beauty, especially concerning our planet. In the past, good deeds have left their marks: For example, Estée Lauder for breast cancer, or M.A.C. celebrating 25 years of Viva (...)

read more

Features