Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Covergirl awarded cruelty-free status

The Coty-owned cosmetics giant has been awarded the Leaping Bunny cruelty-free certification, following an audit of its supply chain and ingredients by the organization Cruelty Free International. The Leaping Bunny certification is globally recognized as one of the most rigorous. It requires regular independent supply chain audits.

As a consequence, the Leaping Bunny logo will feature on all Covergirl products.

"Consumers expect brands to be leaders for positive change so today Covergirl is taking a stand about making cruelty free cosmetics a mainstream reality," said Ukonwa Ojo, Chief Marketing Officer, Coty Consumer Beauty, in a statement. "We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action."

Strategic partnership

"We hope today’s announcement encourages more cosmetics companies to do the right thing, listen to public demand and make a commitment to ending animal suffering in the cosmetics industry," added Michelle Thew, CEO of Cruelty Free International.

The move is part of a strategic partnership between Coty and Cruelty Free International that aims to end animal testing for cosmetics worldwide. The personal care giant has also pledged to see at least one more of its brands — which include Max Factor, Rimmel London and Calvin Klein Fragrances, amongst others — certified cruelty-free by 2020. In addition, the company intends to leverage the knowledge it gained about global supply chain certification through this process to help drive more responsible practices across its brand portfolio and the beauty industry.

Brazil Beauty News with AFP/Relaxnews

Portfolio

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features