Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Clariant to open Global Competence Centre Haircare in Brazil

Clariant has chosen Brazil for its first-ever global Competence Center Haircare (gCCH), set to open in the first quarter of 2017. Located in Santo Amaro in Sao Paulo, the new gCCH will strengthen the presence of the specialty chemicals supplier at the heart of the fastest growing hair care market globally and closer to the large customers in the region.

Clariant will power hair care innovation from its new global Competence (...)

Clariant will power hair care innovation from its new global Competence Center Haircare, opening in Brazil in 2017. (Photo: Clariant)

Currently, 20% of global growth in hair care comes from Brazil. The market is active with high capital spending on hair care products and women having on average eight hair care products in daily use. Brazil stands out for its widespread adoption of hair treatments, with formats such as dry shampoo and hair oil taking hold in the market despite their relatively high price. Brazil also hosts some of the leading research institutes in hair care,” said the company.

Clariant's hair care experts at the heart of the fastest growing hair care (...)

Clariant’s hair care experts at the heart of the fastest growing hair care market globally. (Photo: Clariant)

The new gCCH will house a team of Clariant hair care professionals, application and formulation labs, and meeting space. The 240sqm premises will provide the in-house capabilities and cutting-edge technical expertise for close cooperation with external experts and a network of local and global partners, universities and institutes. “The gCCH will be a hub for leading global innovation projects that can help formulators address both their own product development needs and the changing hair care trends of consumers,” added Clariant.

Clariant will present its plans for the gCCH at in-cosmetics Latin America in Sao Paulo from October 5-6, 2016.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features