Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Clariant opens Global Competence Center for Haircare in Brazil

Clariant, a world leader in specialty chemicals, recently opened in Brazil its first global R&D centre for haircare ingredients. Located in São Paulo, the new global Competence Center Haircare (gCCH) puts Clariant’s experts at the heart of the leading haircare market, from where they will develop innovative solutions for customers around the world.

At the Global Competence Center for Haircare in Brazil, a team of Clariant (...)

At the Global Competence Center for Haircare in Brazil, a team of Clariant haircare professionals has access to all the facilities required for the development of innovative solutions. (Photo: Clariant)

In recent years Clariant has expanded its footprint in the emerging Latin American market and the opening of the Global Competence Centre Haircare is another step in this process. Furthermore, it allows the company to continue implementing its strategy of focusing on innovation through R&D by expanding its global network of research centres.

Brazil currently represents 20% of the global growth in the Haircare segment and serves as host to many leading research institutes and cosmetics companies. At the same time, it is home to a broad diversity of hair types and textures, many of which are also found in other regions around the world. “This combination makes Brazil the perfect location to host the Clariant’s Global Competence Center Haircare as it can work on developing innovative solutions which simultaneously appeal to the growing local market and to customers worldwide,” said Clariant.

The Global Competence Center Haircare houses a team of Clariant haircare professionals, application and formulation labs, and meeting spaces on a 240sqm premises. It acts as a hub for leading global innovation projects that can help formulators address both their own product development needs and the changing haircare trends of consumers. With a network of collaborations, research partners and its own state of the art laboratories, Clariant is positioned as a key supplier for haircare cosmetics manufacturers worldwide.

The centre will work in close partnership with the company’s global innovation network, especially the Clariant Innovation Center (CIC) based in Frankfurt, Germany.

Latin America is an important region for Clariant as a whole and especially when it comes to the personal care industry. We are very proud to further extend our global R&D network to this region. The direct exposure to the market and customer needs will generate new insights and fuel our innovation strength,” said Britta Fuenfstueck, member of the Clariant Executive Committee. 

Christian Vang, Global Head of Business Unit Industrial and Consumer Specialties (ICS), commented: “This center positions us closer to leading users, producers and experts of haircare products and allows us to understand how needs vary across hair of different properties. The state of the art laboratory then enables us to translate these learnings into innovative functional solutions for haircare products for consumers locally and globally.

Portfolio

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from the famous really appeal to the discerning beauty consumer? More celebrities are joining the crowd in 2020; Selena Gomez recently (...)

read more

Features