Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Chanel addresses new standards of masculinity with a line of makeup for men

The French fashion and beauty house intends to address changing standards regarding masculinity, especially in Asia, with the launch of its first-ever dedicated line of makeup for men. Three initial ’Boy de Chanel’ essentials will be available in South Korea from September 1, 2018, and in most of the world from November 2018.

Chanel has announced its first line of makeup for men. © Courtesy of (...)

Chanel has announced its first line of makeup for men. © Courtesy of Chanel

At its launch, the ’Boy de Chanel’ makeup line is focused on three basics:

- A tinted foundation fluid, available in four shades, which is designed to disguise imperfections in a natural-looking manner;
- An almost-invisible lip balm that will protect and hydrate;
- And an eyebrow pencil that also comes in four shades.

While representing only a small fraction of the market, men’s makeup is a growing trend around the world, especially in some Asian markets such as Korea and China.

"By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender; it is a matter of style," said Chanel in a press release.

The products will go on sale from September 1 in South Korea, on the international market via from November 2018, and in Chanel stores worldwide from January 2018.

Brazil Beauty News with AFP/Relaxnews


© 2018 - Brazil Beauty News -

latest news
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
Vegan-friendly solution for sweet aging

Lipotec - Lubrizol
Vegan-friendly solution for sweet aging

Every day we receive news about Global Warming, we see images of its consequences all over the Planet, the number of both animal and plant species in danger of extinction only increases and governments are still far from promoting laws that really help stop climate change. In this framework, it is the ordinary people who work to (...)

read more