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Industry buzz

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli.

The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of every second throughout life. The seconds are represented by indentations at the base of the bottle. Human relationships, another essential pillar, are symbolized by the metallic ring that surrounds the bottle cap.

Each detail was designed to give this fragrance a strong and unique identity,” explains the agency.

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