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Industry buzz

Calvin Klein goes selfie-crazy with new CK One campaign

The American brand has revealed a new campaign for its signature fragrance packed with intimate moments captured like selfies.

"For us, for all of us, for me, CK One."

A new campaign film shot by Mario Sorrenti explores the world of the brand via moments of young love and intimacy with a cast of exciting emerging talent.

Screenshot: Calvin Klein 'ck one 2014' © Calvin Klein - YouTube

Screenshot: Calvin Klein ’ck one 2014’ © Calvin Klein - YouTube

The musical stars include South Korean superstar Taeyang, Blood Orange (aka Devonté Hynes) and girlfriend Samantha Urbani (frontwoman of Brooklyn-based band Friends), Say Lou Lou (Australian-Swedish twin sisters Miranda and Elektra Kilbey), female rapper Kelela and more.

From the world of fashion it’s current face of Bottega Veneta and general runway giant (she opened Marc Jacobs’ final show at Louis Vuitton) Edie Campbell, Ali Michael and her model boyfriend Marcel Castenmiller, and photographer Petra Collins (famed for creating the infamous "Period Power" t-shirts for American Apparel).

The brand has also put together a tumblr featuring more moments from the campaign with a #ckmeforme hashtag. First launched in 1994 with ads featuring Kate Moss, CK One has continued to mix new talents in recent seasons including a 2011 campaign starring Sky Ferreira, Cassie and Lara
Stone.

Check out the film here: http://youtu.be/pn7cyNr-qk0

AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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