Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Buona Vita launches new skin care cream to treat men’s eye area

The Brazilian male beauty market is steadily growing. According to data from Euromonitor International this market should grow by 7.1% each year by 2019. According to Nielsen consulting firm, men already account for 35% of the expenses made by Brazilians in hygiene and beauty items.

Building on this trend, Buona Vita is launching Área dos Olhos (Eyes Area), a new addition to their Capitão Jack line, which counts four products. "The product offers essential skin care for men, with sensorial features specially developed to please men, including a matt effect and rapid absorption," explains Celina Lis, Buona Vita’s pharmacist.

The presence of Cafeisilane C in the formula helps reducing oedemas and pouches. The product should be applied around the eyes, with gentle movements from the inside to the outside on the upper eyelid, and from the inside to the lower eyelid, twice a day.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features