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Industry buzz

Buona Vita launches new skin care cream to treat men’s eye area

The Brazilian male beauty market is steadily growing. According to data from Euromonitor International this market should grow by 7.1% each year by 2019. According to Nielsen consulting firm, men already account for 35% of the expenses made by Brazilians in hygiene and beauty items.

Building on this trend, Buona Vita is launching Área dos Olhos (Eyes Area), a new addition to their Capitão Jack line, which counts four products. "The product offers essential skin care for men, with sensorial features specially developed to please men, including a matt effect and rapid absorption," explains Celina Lis, Buona Vita’s pharmacist.

The presence of Cafeisilane C in the formula helps reducing oedemas and pouches. The product should be applied around the eyes, with gentle movements from the inside to the outside on the upper eyelid, and from the inside to the lower eyelid, twice a day.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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