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Industry buzz

Brazilian women adopt XXL size false eyelashes

Right on time for the carnival period, Pinterest has unveiled what are the most popular make-up trends among Brazilian women during this major national holiday. This year, Brazilian Pinterest users seem more than ever interested by their eyes, and especially on eyelashes that are getting bigger and more and more coloured.

Feathers, glitter, gold ...

This year, the eyes are getting more glamorous to celebrate Rio’s mythical carnival. A source of make-up inspiration for all beauty addicts to celebrate the festivities that will punctuate the month of February.

In Brazil, colourful false eyelashes with couture details are popular, (...)

In Brazil, colourful false eyelashes with couture details are popular, according to Pinterest. Photo: © Pinterest

According to Pinterest, XXL sized false eyelashes are making a comeback (+ 310% of registrations in Brazil). A trend that should prevail in the coming months, since it is also part of the Pinterest 100 ranking. However, be careful not to take the easy and to make it sober. False eyelashes must be adorned with vibrant colours, including neon colours, with multiple shades, and dressed with feathers and glitters.

As far as the bleached brows trend is concerned, eyelashes also get coloured with various shades to celebrate the carnival (+90% of recordings in Brazil). This essentially results in neon-blue eyelashes, green eyelashes, golden eyelashes, and the addition of glitters.

Brazil Beauty News with AFP/Relaxnews

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