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Brazilian cosmetics companies return from Dubai with USD 20.1 million expectations in sales

The participation of 42 Brazilian companies in Beautyworld Middle East - the main trade show dedicated to cosmetic products in the United Arab Emirates, which was held on 14-16 May 2017 in Dubai - resulted in USD 20.1 million in business according to an estimate from Beautycare Brazil, a joint-program by the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC) and the Brazilian Agency for the Promotion of Exports and Investments (Apex- Brazil).

Guise Silvério, Beautycare Brazil

Guise Silvério, Beautycare Brazil

Gueisa Silvério, Beautycare Brazil’s manager, highlights the excellent results of this participation for Brazilian companies. "The innovations we made this year, such as the possibility of workshops, trainings and technical demonstrations of the products were very highly appreciated by local buyers and distributors."

Mrs Silvério also insists on the very good outcome for the image of Brazilian cosmetic products generated by new communication actions towards local bloggers and the positive impact of the Buyers Project. "The quality of B2B visitors through the corridors yielded 1,537 contacts in total for Brazilian companies," she said.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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