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Brazil wants to structure the cosmetics industry in Amazonia

Brazil’s Amazonia has the world’s greatest biodiversity, however, as far as small businesses in the toiletries, cosmetics and fragrances industry are concerned, the economic potential of the rainforest is far from being fully explored.

"In order to figure out what is the economic potential of biodiversity, one just has to say that currently the industrial use of raw materials from the region for products in this segment is concentrated on 20 plant species only, including the castanha-da-Amazônia andiroba, copaíba, cupuaçu, guaraná, buriti, açaí, from which oils and essences are extracted," explains Sebrae, the Brazilian Brazilian service of assistance to micro and small enterprises (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas).

Description of the Brazil nut (Bertholletia excelsa) and casing, (...)

Description of the Brazil nut (Bertholletia excelsa) and casing, Bertholletia excelsa leaf in Scientific American Supplement, No. 598, junho 18, 1887

The potential of the region is arousing the interest of international companies. However, the full development of the supply chain in the region is impeded by the low quality of raw materials extracted from the forest and in the lack of laboratories and equipment that could add value to products.

In order to change this situation, Sebrae has implemented a project to structure the industrial segment in the seven states of the North of Brazil (Acre, Amazonas, Maranhão, Pará, Roraima, Rondônia and Tocantins).

Among the 2,446 Brazilian companies operating in the toiletries, fragrances and cosmetics market, 95% are micro and small companies, and only 48 are located in the North of the country, where is Sebrae’s project is focusing.

"The potential of the Amazon is huge, immeasurable, and Sebrae has an important role in its development," says Luiz Barretto, the president of Sebrae.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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