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Brazil’s largest coffee producer makes foray into beauty industry

The Regional Cooperative of Coffee Growers in Guaxupé (Cooxupé), Brazil’s largest exporter of coffee, has just taken a step forward in the cosmetics sector. The cooperative recently announced a joint venture with the company AQIA Química Industrial, a partnership that resulted in the creation of the AQIA Coffee line featuring seven types of items, in packs of 5kg, 25kg or 200 kg:

- Green Coffee Oil (viscous liquid)
- Coffee Oil (liquid),
- Coffee Butter (semi-solid and solid butter),
- Slim Coffee (uniform powder)
- Cherry Coffee Oil (viscous liquid)
- Cherry Coffee MCT (liquid)
- Nutri Coffee (micronized powder).

Photo: Creative Commons - Wikipedia.com / Jonathan Wilkins

Photo: Creative Commons - Wikipedia.com / Jonathan Wilkins

"We are market innovators and we provide various industries with opportunities and ideas for the launch of new products," said Alaor Pereira Lino, President of AQIA Química Industrial. "Through this joint venture our aim is to segment the market and add value to the components extracted by Cooxupé from green coffee oil and solid residues, thus opening the doors of new markets including the cosmetic and nutritional markets," he adds.

In addition to supply the Brazilian market, there are great export expectations for the AQIA Coffee line in Latin America, the Unite States and Europe, explain the managers of Cooxupé and AQIA. With a turnover of 200 million Brazilian reais (55 million US dollars), AQIA Química Industrial also expects the joint venture to increase net sales by 10 million reais (2.7 million US dollars) over five years.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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