Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Brazil’s Grupo Boticário strengthens online business with the acquisition of Beleza na Web

With the purchase of the multibrand ecommerce site Beleza na Web, Grupo Boticário wants to strengthen its online presence and to increase sales in e-commerce, in a context of intensified competition in the beauty business.

The online store was created in 2008 by businessman Alexandre Serodio and was famous for combining the sale of cosmetics with production of content featuring famous beauty professionals. Beleza na Web offers more than 17,000 items in its store and is one of the leading pure players of the online beauty retail in Brazil. In 2018, its gross revenue hit around 280 million reais (USD 70.43 million).

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar (...)

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

With Beleza na Web we seek to strengthen our position in the multibrand market and our multichannel approach, integrating one of the main multibrand platforms in Brazil into the group,” Grupo Boticário’s vice-president of New Channels, Isabella Wanderley, said in a statement.

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

The amount of the transaction was not disclosed. However, Brazil’s antitrust authority, CADE (Conselho Administrativo de Defesa Econômica) will evaluate the operation.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
How can brands stand out in the busy celebrity beauty space?

Rosalia Di Gesu
How can brands stand out in the busy celebrity beauty space?

A 2019 influx of yet more celebrity beauty brands, hot on the trail of success stories such as Rihanna’s Fenty Beauty, is reflective of a celebrity-obsessed culture. But do these innovations from the famous really appeal to the discerning beauty consumer? More celebrities are joining the crowd in 2020; Selena Gomez recently (...)

read more

Features