Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Brazil’s Grupo Boticário strengthens online business with the acquisition of Beleza na Web

With the purchase of the multibrand ecommerce site Beleza na Web, Grupo Boticário wants to strengthen its online presence and to increase sales in e-commerce, in a context of intensified competition in the beauty business.

The online store was created in 2008 by businessman Alexandre Serodio and was famous for combining the sale of cosmetics with production of content featuring famous beauty professionals. Beleza na Web offers more than 17,000 items in its store and is one of the leading pure players of the online beauty retail in Brazil. In 2018, its gross revenue hit around 280 million reais (USD 70.43 million).

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar (...)

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

With Beleza na Web we seek to strengthen our position in the multibrand market and our multichannel approach, integrating one of the main multibrand platforms in Brazil into the group,” Grupo Boticário’s vice-president of New Channels, Isabella Wanderley, said in a statement.

Grupo Boticário, which owns The Beauty Box chain of 40 brick-and-mortar stores across Brazil. With the acquisition of Beleza na Web, the Brazilian beauty giant could double online sales.

The amount of the transaction was not disclosed. However, Brazil’s antitrust authority, CADE (Conselho Administrativo de Defesa Econômica) will evaluate the operation.

© 2019 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
American insights: The new beauty millionaires

Laurence Bacilieri
American insights: The new beauty millionaires

Yes, the beauty and skincare market in the US is saturated. However, some extremely savvy women had the feeling they could move things, and here are a few examples of some of the country’s wealthiest women whose success was immediate. Serena Williams At the top of the list, Ms Serena Williams: in the beginning, she was Venus (...)

read more

Features