Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ingredients & formulation

Brazil promotes the Amazonian forest’s bio-economy to the cosmetics industry

SEBRAE, a company that supports micro- and small businesses in Brazil, has launched a project for promoting and developing the Amazonian companies that contribute to the cosmetics value chain with sustainable practices. The idea is to provide some help with research and development as well as opportunities to access domestic and global markets.

The Amazonian forest represents a unique potential for identifying new (...)

The Amazonian forest represents a unique potential for identifying new cosmetic actives. Photo credit : Filipe Frazao - shutterstock.com

The Amazonian forest covers about 4 million km2 throughout the Brazilian territory. As the lungs of the Earth, it shelters the greatest biodiversity, natural resources, and traditional knowledge in the world, and represents a unique potential for identifying new cosmetic actives. Today, Brazil intends to develop a real bio-economy with this heritage.

We don’t just aim to be a source of raw materials, but rather to develop partnerships and knowledge and become the leading supplier of authentic, quality products derived from biodiversity,” explains Maria Beatriz Martins da Costa, CEO of Planeta Orgânico / Green Rio, a platform that promotes sustainable initiatives and a partner of the project.

Getting the whole branch structured

The SEBRAE project, named “Cosméticos de base florestal da Amazonia”, gathers Brazilian state representatives of the Amazonian region: Acre, Amapá, Amazonas, Pará, Rondônia, Roraima, Maranhão, Mato Grosso, and Tocantins. Each of them coordinates the project for the promotion and competitiveness of local and independent ingredient producers, who are real guardians of Brazil’s biodiversity. “About sixty microbusinesses are involved right now, but we estimate they only represent 2% of the potential. So, there still remains 98% to be explored in order to develop,” declares Aécio Flavio Ferreira da Silva, Director of SEBRAE - State of Amazonas.

Representatives from SEBRAE presented their project at the Embassy of (...)

Representatives from SEBRAE presented their project at the Embassy of Brazil in Paris.

The project is based on a coordinated policy and the creation of partnerships with institutions and universities. It aims at activating performance levers like the access to knowledge in technologies and innovation, in particular with the validation of extraction techniques, the distribution and the study of production chains, profit distribution, regulatory issues, and the opening to cosmetics markets.

During their visit in France, the SEBRAE representatives of the different Brazilian States concerned met their Cosmetic Valley counterparts to discuss a partnership.

Kristel Milet

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

read more

Features