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Environment

Beraca’s president recognized by the UN as one of ten 2016 Local SDG Pioneers

Ulisses Sabará was selected by Global Compact - the world’s largest corporate sustainability initiative - for his social and environmental endeavors, such as the Sociobiodiversity Enhancement Program, which has been running for 15 years.

Beraca’s president, Ulisses Sabará, was acclaimed as one of the ten representatives of the Sustainable Development Goals (SDG) during the UN Global Compact Leaders Summit 2016, held in New York on June 22 - 23.

2016 Local SDG Pioneers at the UN Global Compact Leaders Summit

2016 Local SDG Pioneers at the UN Global Compact Leaders Summit

This makes Brazil the only country to have two members in the group, which gathers corporate leaders and transformation agents engaged in demonstrating how UN’s 17 Sustainable Development Goals (SDGs) can enable business to unlock economic, social and environmental gains for the world. In addition to Sabará, BM&F BOVESPA’S Press and Sustainability Director, Sonia Favaretto, was also selected as a SDG Pioneer.

Beraca’s president was recognized for his efforts aligned with SDG 15 (Life on Land), dedicated towards protecting, restoring and promoting the sustainable use of land ecosystems. Among the activities that granted Sabará’s Pioneer title by the Global Compact is the continuous investment in projects aimed towards social development and environmental preservation, notably the Sociobiodiversity Enhancement Program, created in 2000.

According to Thiago Terada, Beraca’s sustainability and corporate affairs manager, the project has shown increasingly significant numbers, both in the amount of communities participating in the program and the positive outcomes it has had on their lives. “Beraca currently has partnerships with over 100 agricultural communities throughout Brazil, reaching over 10,000 people in 12 states. The project connects these families with major cosmetic manufacturers around the world. Its social and environmental results are constantly assessed through partnerships with NGOs and universities,” says Terada.

Beraca has yet another reason to celebrate – the passing of Law 13.123/2015, also known as the new legal framework concerning Brazilian biodiversity, almost a year after it was enacted. The law provides guidelines for the economic exploration of genetic resources associated to biodiversity in Brazil. “This means companies and research institutions can now safely conduct their projects within the law, even though the electronic system is yet to be implemented,” explains Terada.

The current outline suggests that the next step will be the signing of the Nagoya Protocol. Still according to Terada, Brazil has actively participated in the talks preceding the document’s conception in 2010. “Given the current political situation in Brazil, it’s hard to safely make predictions. But Brazil has always been a pioneer in environmental efforts and has had very specific laws regarding access to genetic resources and sharing of benefits since 2001,” claims Terada.

Beraca's president, Ulisses Sabará, recognized by his efforts aligned with (...)

Beraca’s president, Ulisses Sabará, recognized by his efforts aligned with SDG 15 - Life on Land

The regulatory advancements walk hand in hand with the market’s growing demand for natural and sustainable ingredients. “Consumers are more and more interested in knowing whether companies are truly concerned with the traceability of raw materials, and are flocking to brands that willingly reveal the processes and stories behind the making of their products,” says Terada.

According to Sabará, the UN’s recognition can lead to an important boost in the company’s business and will help promote social and environmental projects that are still on the drawing board. “​I hope that the SDGs will advance through a deep awareness of the delicate social and environmental time in which we live, massive outreach through social and standard media, and the engagement on the SDGs by local business leaders and the whole society,” says Sabará.

Fernanda Bonifacio

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

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