Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Barba Urbana launches new hair wax

Barba Urbana - a Brazilian dermocosmetic brand founded in 2015 to provide personal care products dedicated to men - is launching Cera para Cabelo Bronx (price: R$ 40,00). The new hair wax was specially developed for modern men, it models the hair, gives medium fixation and crystal glow effect. "The Bronx wax’s formulation features ingredients capable of imparting shape, definition and texture to the hair," explains Renato Lima, Marketing Director at Barba Urbana.

According to Renato, the product provides deep moisturization and revitalization to the hair fibres, reducing water loss and dry appearance. As for the way of use, Renato explains that the wax should be applied to dry or wet hair, from the ends to the root. "With the aid of a comb or brush, spread the product evenly through the threads and shape it any way you want," Renato concludes.

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features