Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Barba Urbana launches new hair wax

Barba Urbana - a Brazilian dermocosmetic brand founded in 2015 to provide personal care products dedicated to men - is launching Cera para Cabelo Bronx (price: R$ 40,00). The new hair wax was specially developed for modern men, it models the hair, gives medium fixation and crystal glow effect. "The Bronx wax’s formulation features ingredients capable of imparting shape, definition and texture to the hair," explains Renato Lima, Marketing Director at Barba Urbana.

According to Renato, the product provides deep moisturization and revitalization to the hair fibres, reducing water loss and dry appearance. As for the way of use, Renato explains that the wax should be applied to dry or wet hair, from the ends to the root. "With the aid of a comb or brush, spread the product evenly through the threads and shape it any way you want," Renato concludes.

latest news
Focus
Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack prepares for its second Los Angeles edition and announces new venue in New York

Luxe Pack, the business to business tradeshow dedicated to luxury packaging, will return to the West Coast for its second Los Angeles edition on February 27-28, 2019. As per last year, the event will be co-hosted with MakeUp in Los Angeles, B2B show for beauty and skin care accessories, trends, and formulation. Luxe Pack Los (...)

read more
Experts’ views
Beauty trends: Green, clean… what's next?

Pascale Brousse
Beauty trends: Green, clean… what’s next?

It is definitely a huge wave. To be desirable, a product should be green, clean, and cool – and preferably the Indie and DNVB [1] way. Green, because naturalness has become “a basic”. Clean, because products are required to be free from any polluting or suspicious substance. Cool, because they should offer the “special Millennial” (...)

read more

Features