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Industry buzz

Barba Urbana launches new hair wax

Barba Urbana - a Brazilian dermocosmetic brand founded in 2015 to provide personal care products dedicated to men - is launching Cera para Cabelo Bronx (price: R$ 40,00). The new hair wax was specially developed for modern men, it models the hair, gives medium fixation and crystal glow effect. "The Bronx wax’s formulation features ingredients capable of imparting shape, definition and texture to the hair," explains Renato Lima, Marketing Director at Barba Urbana.

According to Renato, the product provides deep moisturization and revitalization to the hair fibres, reducing water loss and dry appearance. As for the way of use, Renato explains that the wax should be applied to dry or wet hair, from the ends to the root. "With the aid of a comb or brush, spread the product evenly through the threads and shape it any way you want," Renato concludes.

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