Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Avon will market Coty’s fragrances in Brazil

Coty and Avon Products have decided to join forces in Brazil. According to the terms of the tow companies’ partnership agreement, select Coty fragrances will be marketed and sold through Avon Brazil’s network of 1.5 million independent sales Representatives.

Brazil, Avon’s largest market, is also the largest fragrance market globally. The deal brings together Avon’s extensive network of Representatives in Brazil and Cotys portfolio of celebrity and lifestyle fragrance brands (Lady Gaga, Beyoncé, Davidoff, Kate Moss, etc.) in an effort to increase both companiesʼ global fragrance market share, consumer loyalty and brand appeal in Brazil.

This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy,” said Renato Semerari, President, Coty Beauty. “Avons extensive experience in Brazil makes the company an ideal partner.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
in-cosmetics returns to Brazil next 18-19 September

in-cosmetics returns to Brazil next 18-19 September

When it comes to beauty, Brazil has become a trend-setter in Latin America thanks to its abundance of natural resources and penchant for innovation. Now the fourth largest market in the world, the country will host the sixth edition of in-cosmetics Latin America, which runs in Sao Paulo from 18-19 September 2019. Euromonitor (...)

read more
Experts’ views
INFINITE BEAUTY. Embracing the future

Lipotec - Lubrizol
INFINITE BEAUTY. Embracing the future

Technologies that were unthinkable only a decade ago are now must-have essentials. We carry our lives in our smartphones. There’s an app for just about everything. And wearable technology, augmented reality and artificial intelligence are creating limitless possibilities for us to move, perform, look and feel better than ever. As (...)

read more

Features