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Ashland fights skin fatigue with Amazonian camu camu super fruit

Stress, too much sun and too little sleep are well-known factors which can make skin look less luminous and less toned. They are often quoted by consumers as the main factors that can take a toll on the complexion.

Exposing skin to certain environmental stressors also cause skin fatigue, which includes making facial wrinkles appear more visible and dark rings under our eyes more prominent,” explains Ashlands. The speciality chemicals supplier has launched Suprastim biofunctional, a new cosmetic active designed to help relieve the visible signs of skin fatigue and provide an energy boost to skin care products.

Suprastim is sourced from the Amazonian super fruit camu camu, known by the locals as the “youth berry”. It is rich in vitamins and minerals, with the highest known content of vitamin C and has 30-60 times more vitamin C than an orange. It also boasts an antioxidant capacity five times that of green tea.

According to Ashland, Suprastim preserves most of the camu camu’s composition and contributes to three main benefits to the skin (antioxidant properties, increased collagen production and reduced pigmentation) thus helping to reduce the visible signs of skin fatigue.

The volunteers who helped us test the product showed reduced signs of skin fatigue, including less visible dark rings and improved skin luminosity. Ashland has also been using new 2D and 3D skin models, which have provided unique insight and a fresh view to understanding skin fatigue,” said Anne Clay, global marketing manager, Vincience Biofunctionals a division of the Ashland Group.

V.G.

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