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Armani plumbs the depths of Acqua di Gio with a new version

Ahead of spring, the Italian luxury brand has created a deep, sensual and intense new eau de parfum based on striking contrasts. Acqua di Gio Profumo is due to go on sale March 23.

Giorgio Armani presents the new men's fragrance Acqua di Gio Profumo. © (...)

Giorgio Armani presents the new men’s fragrance Acqua di Gio Profumo. © Giorgio Armani Beauty

Giorgio Armani enlisted master perfumer Alberto Morillas, the nose behind the original Acqua di Gio fragrance, to create this new version, which is meant to symbolize the merging of sea waves with black rocks on the shore.

Described as an aquatic, aromatic and woody composition, Acqua di Gio Profumo is built around the contrasts between fresh sea notes and deeper masculine notes such as incense.

Elemi and bergamot open the eau de parfum, giving way to a heart of geranium, sage and rosemary. Incense and patchouli base notes round out the essence.

Acqua di Gio Profumo is a new version of the classic Acqua di Gio men’s fragrance, which was launched in 1996. This new version will arrive at perfume counters and authorized retailers starting March 23.

Relaxnews/AFP

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