Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Armani plumbs the depths of Acqua di Gio with a new version

Ahead of spring, the Italian luxury brand has created a deep, sensual and intense new eau de parfum based on striking contrasts. Acqua di Gio Profumo is due to go on sale March 23.

Giorgio Armani presents the new men's fragrance Acqua di Gio Profumo. © (...)

Giorgio Armani presents the new men’s fragrance Acqua di Gio Profumo. © Giorgio Armani Beauty

Giorgio Armani enlisted master perfumer Alberto Morillas, the nose behind the original Acqua di Gio fragrance, to create this new version, which is meant to symbolize the merging of sea waves with black rocks on the shore.

Described as an aquatic, aromatic and woody composition, Acqua di Gio Profumo is built around the contrasts between fresh sea notes and deeper masculine notes such as incense.

Elemi and bergamot open the eau de parfum, giving way to a heart of geranium, sage and rosemary. Incense and patchouli base notes round out the essence.

Acqua di Gio Profumo is a new version of the classic Acqua di Gio men’s fragrance, which was launched in 1996. This new version will arrive at perfume counters and authorized retailers starting March 23.

Relaxnews/AFP

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Luxe Pack New York rescheduled to September

Luxe Pack New York rescheduled to September

Amid the latest developments of the Covid-19 epidemic in New York and the USA, the Luxe Pack management team has decided to postpone further the event to September 15th and 16th, 2020. The venue is unchanged: Jacob K. Javits Convention Center (Hall 1B). With these new dates, the show will be almost concomitant with the MakeUp in (...)

read more
Experts’ views
Radical reinvention : Disrupting the next decade of beauty

Cosmetics Inspiration & Creation
Radical reinvention : Disrupting the next decade of beauty

Beauty is an ever-changing industry. Yet some changes make more of an impact than others. The more society changes, the more these changes cascade into the Beauty market. During the last MAD Cosmetics Innovations conference, organised by Premium Beauty News in Paris, Leila Rochet, Founder of Cosmetics Inspiration & Creation, (...)

read more

Features