Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Alex Pettyfer to be the Face of Diesel’s Only the Brave Fragrance

Actor Alex Pettyfer will be starring in the new communication of Diesel Parfums’ signature fragrance Only The Brave.

From a young age, Alex Pettyfer has shown the bravery, will and determination to achieve his dreams. Born in Great Britain, Pettyfer performed in school plays before auditioning and winning a role in the TV movie Tom Brown’s Schooldays when he was only 13. At 15, he ventured out on his own to Los Angeles, where he was cast as Alex Rider in the movie Stormbreaker. For this, his breakthrough role, he was nominated for both a Young Artist Award and an Empire Award. Pettyfer went on to play leading roles in I Am Number Four, Endless Love, Magic Mike, The Strange Ones and the upcoming The Last Witness, as well as supporting roles in The Butler and Elvis & Nixon. His next big challenge is Back Roads, which the 27-year-old heartthrob will star in as well as direct.

In his soon-to-be-unveiled first campaign for Only the Brave, Pettyfer will lead and unite a global squadron of young and influential braves.

"The Only the Brave hero is a charismatic leader who confidently moves forward in life with strong determination and will. He is a federator. Alex Pettyfer is the perfect embodiment of this new expression of bravery. Tomorrow belongs to the braves," unveiled Guillaume de Lesquen International General Manager Designer Brands Fragrances at L’Oréal.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
Is Brazil the new Korea for hair?

Emmanuelle Bassmann
Is Brazil the new Korea for hair?

International Beauty Fair, South America’s largest trade beauty show, took place on September 08-11, 2018 in Sao Paolo, Brazil. Here is a short overview on the main trends that emerged during the event. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates (...)

read more

Features