Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Albéa: A soft cotton brush for Maybelline

Albéa has created the mascara brush and packaging of the new Maybelline NY Lash Sensational Boosting Eyelash Serum. The product has been designed to be applied twice a day, morning and evening, before mascara application.

The brush, made of 100% cotton material, offers a soft application of the boosting serum on lashes. “The lightweight, glossy gel serum is effortlessly easy to apply with the soft cotton brush for maximum comfort,” said the packaging supplier.

The slim shape and 100% cotton brush is made in Albéa’s Tips Studio in Morristown (TN, USA), the Group’s centre of excellence for mascara, lipgloss and eyeliner tips.

The cap is made of anodized pink aluminum and the bottle is molded gold pink PP with hot stamping decoration are made in Matamoros (Mexico), Albéa’s center of excellence for mascaras, lipgloss packaging.

© 2018 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
MakeUp in New York moves to Javits Center to continue growing

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, (...)

read more
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to (...)

read more

Features