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Industry buzz

Albéa: A soft cotton brush for Maybelline

Albéa has created the mascara brush and packaging of the new Maybelline NY Lash Sensational Boosting Eyelash Serum. The product has been designed to be applied twice a day, morning and evening, before mascara application.

The brush, made of 100% cotton material, offers a soft application of the boosting serum on lashes. “The lightweight, glossy gel serum is effortlessly easy to apply with the soft cotton brush for maximum comfort,” said the packaging supplier.

The slim shape and 100% cotton brush is made in Albéa’s Tips Studio in Morristown (TN, USA), the Group’s centre of excellence for mascara, lipgloss and eyeliner tips.

The cap is made of anodized pink aluminum and the bottle is molded gold pink PP with hot stamping decoration are made in Matamoros (Mexico), Albéa’s center of excellence for mascaras, lipgloss packaging.

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