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Industry buzz

Agilise Cosméticos launches leading Brazilian hair straightening product at Beautyworld Middle East

Brazilian haircare brand Agilise Cosméticos is participating for the third consecutive year at Beautyworld Middle East 2018 which is held on 08-10 May in Dubai, United Arab Emirates.

Looking for new distributors in the country, the company comes to the UAE with a line of 53 professional products, aiming to expand its business all around the Middle East. Agilise will showcase its latest product launches including: Open Shampoo, Universal Neutralizer, Blue Highlight Collor and Unika – also known as Brazilian Keratin- the hair straightening treatment number one in Brazil.

According to the company, Unika is a 100% of formaldehyde free straightening treatment that allows two kinds of hair treatments: progressive hair straightening and definitive hair straightening, for all types of hair. The product provides complete hydration and smoothness to the hair. With the durability up to eight months, depending on the treatment chosen.

Today the UAE it is the second largest buyer of Agilise products, and the market becomes more promising, thanks to the growing search for Brazilian products”, says Marcio Antonio Espindola, CEO of Agilise Cosméticos.

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