Brazil Beauty NewsThe Brazilian haircare company is the first in the world to reuse plastic mineral water bottles to distribute its products.
Plastic is a global problem. According to the UN, approximately 8 million tons of plastic waste ends up in the ocean every year. A survey conducted by Science magazine revealed a worrisome trend that this figure will probably reach 17.5 tons by 2025.
“A plastic bottle takes 600 years to decompose at sea, but we use it for no longer than just 20 minutes,” says...
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“We have entered this new market to show we must rethink production and consumerism,” Teodoro Bava, Reload Beleza Positiva
19 March 2019, by Brazil Beauty News -
Men’s cosmetics boom in BRIC countries
6 May 2014, by Brazil Beauty NewsWe spoke to Catherine O’Connor, Senior Analyst at research firm Canadean, to get the lowdown on how the men’s grooming and cosmetics markets are changing in some of the world’s fastest growing economies, the so-called BRIC group: Brazil, Russia, India and China.
What’s behind the global boom?
Catherine O’Connor - Consumers in BRIC markets are experiencing increasing demand for men’s grooming and cosmetic products due to pressure to look good in the workplace and their personal lives.... -
"Buscamos um desenvolvimento harmonioso", declara Thierry Aubry-Lecomte, Natura Brasil França
3 de março de 2015, por Brazil Beauty NewsO Grupo Natura, gigante dos cosméticos no Brasil, surpreende pela discreta presença fora do continente sul-americano. Há exatos dez anos, a Natura decidiu partir à conquista da Europa, começando pela França, onde instalou uma loja e criou uma rede de duas mil revendedoras (ou "conselheiras") responsáveis pelas vendas diretas em todo o país, além de um site de comércio eletrônico, lançado há poucos meses. Brazil Beauty News conversou com Thierry Aubry-Lecomte, diretor-geral da Natura Brasil na...
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Study reveals the promising potential of Brazilian clays for the cosmetic industry
9 September 2014, by Brazil Beauty NewsBrazil is one of the countries with the highest mineral potential in the world, but many of the resources found in its subsoil have not yet been studied in depth. Take clays, for instance – despite being one of the main suppliers of these minerals for low value-added use in petroleum extraction, civil construction and soil fertilization, Brazil still imports most of the clays used on a large scale by the cosmetic and pharmaceutical industries.
“These industries usually make use of imported... -
Mon Absolu ajuda a fidelizar clientes com fragrâncias exclusivas
14 de julho de 2015, por Brazil Beauty NewsCapitaneada pela perfumista Fanny Moreau, a empresa oferece serviços de identidade olfativa e marketing sensorial para o universo corporativo
De olho na concorrência e nas oportunidades de crescimento, empresas brasileiras e internacionais têm investido na fidelização de clientes por meio do aroma. Especializada em alta perfumaria, a paulistana Mon Absolu desenvolve fragrâncias exclusivas e estratégias de marketing olfativo para seus clientes corporativos. Sua fundadora é a perfumista... -
Casas de fragrância desenvolvem pesquisas para mapear os gostos das gerações Y e Z
10 de maio de 2016, por Brazil Beauty NewsEstudos desenvolvidos pelas empresas Symrise e Firmenich investigam o perfil de compra de adolescentes e jovens orientados pela novidade e altamente influenciadas pelas redes sociais.
O chamado “GENYZ”, cruzamento dos millennials da geração Y e tweens da geração Z, vem despertando o interesse dos desenvolvedores de fragrâncias pelo mundo.
Esse público costuma ser identificado por sua grande conectividade, otimismo e atenção dispersa. Pesquisas recentes realizadas pelas casas de... -
Com propriedades antioxidantes e anti-inflamatórias, ginseng atrai a indústria cosmética
18 de junho de 2019, por Brazil Beauty NewsPopular na medicina oriental, o ingrediente já é usado em produtos para a pele e cabelos e tendência deve chegar ao Brasil.
Dizem que o gingeng é consumido há mais de cinco mil anos na região da China. A raiz conhecida por aumentar a circulação sanguínea e fortalecer o sistema imunológico, é indicada no combate ao estresse, falta de concentração e no cansaço físico e mental. Bastante popular na medicina oriental, o ingrediente fez sucesso na indústria farmacêutica e agora, começa a... -
MakeUp in Sao Paulo in six months!
1 July 2014, by Brazil Beauty NewsAfter Paris, New York and Seoul, it is now at the heart of Sao Paulo at the Renaissance Hotel, that will take place for the first time next 3 and 4 December, the next “MakeUp in” tradeshow. 85 million Brazilian women use make-up products every day and they are using them increasingly! Several iconic brands have experienced record growth in Brazil by investing on the one hand and on the other by helping main distribution networks "upgrade", particularly pharmacies (7,000 chain stores and...
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Water free formulas can help tackle sustainability issues
30 October 2018, by Brazil Beauty NewsThe global trend for waterless cosmetics has reached Brazil, but its rise requires consumer awareness.
A staple in several steps inherent to cosmetics production, water has recently been at the center of new sustainable strategies being rolled out in Asia. Multinational companies and local manufacturers alike have been investigating the use of new technologies focused on rational water use in their products and operations. That is the case for Taiwanese hair care company O’Right and Indian... -
Lola Cosmetics engages consumers with creativity, empathy and sense of humor
18 April 2017, by Brazil Beauty NewsThe brand is available in over 2000 points of sale throughout Brazil and prepares for the opening of its first concept store in Rio.
The era of social media has taken relationship marketing to a whole new level. It’s no longer enough for brands to understand and meet the needs of their target audience – they need to speak their language. Rio-based Lola Cosmetics is using this strategy to gain grounds in the world’s third largest market for hair care products.
The company was founded five...