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Industry buzz

A bulb atomizer from Aptar for the launch of "Lady Lily" eau de parfum

For the May launch of "Lady Lily" eau de parfum (75 ml), O Boticário was won over by the bulb atomizer from Aptar beauty + home as well as the Garde Robe collection of knits and patterns which makes the atomizer a fashion accessory.

This new fragrance combines the intensity of a woody base with the lightness of floral accords.

This eye-catching packaging made by Aptar beauty + home brings a subtle and precious touch to this Brazilian eau de parfum, while ensuring total respect for the fragrance due to exceptional technology,” said the packaging supplier.

Aptar beauty + home's bulb atomizer woven with golden thread underscores and (...)

Aptar beauty + home’s bulb atomizer woven with golden thread underscores and enhances the product’s aesthetic form.

The plus points of the bulb atomizer by Aptar :

- An effective closure system by means of a simple quarter turn which guarantees a perfect seal (an Aptar beauty + home patented innovation).

- Total respect for the fragrance since the perfume never enters into contact with the atomizer due to a check valve. It is protected from all contact with the metal components.

- Easy development without modification of the neck for many bottles (15FEA)

- Direct assembly on the bottle integrated into the packaging line. A real "plus" for the end consumer who no longer needs to assemble the atomizer onto the bottle as is currently the case.

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

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