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2nd edition of in-cosmetics Brasil to provide expanded educational content

The second edition of in-cosmetics Brasil will take place on 30 September-01 October in the Pavilhão Azul (Blue Pavilion) of São Paulo’s Expo Center Norte. The organizers, Reed Exhibitions, needed a larger and more accessible exhibition space, a result of demand for this larger-scale event.

One new element for 2015 is that the exhibition will have an expanded educational content for its visitors. “We are taking care to draw up a program that will bring innovations and quality technical content to our audience. Accordingly, this second Edition not only has Innovation Seminars and Technical Workshops but we are also launching a Marketing Trends programme, with free presentations embracing a variety of industry topics, giving information on the latest market trends, statistics and data,” said Daniel Zanetti, Show Manager, in-cosmetics Brasil.

Latin-American R&D professionals who visit the São Paulo exhibition in September/October will have the chance to see a variety of innovatory global and Brazilian raw materials. The Innovation Zone will provide them with contact with the most recent ingredients and formulas launched on the market in the last six months. The visitors will also have access to an unrivalled Educational Program where they can refresh, learn and come into contact with the latest innovations and research in Personal Care ingredients.

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