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Companies & industry

YouCam Apps strengthen their positions in the digital beauty revolution

With 400 million downloads worldwide and a partnership with Watsons’ flagship store in Shanghai, YouCam augmented reality makeup apps confirm the increasing insertion of digital tools in the beauty routine of women.

Alice H. Chang, CEO of Perfect Corp

Alice H. Chang, CEO of Perfect Corp

The suite of beauty apps [1] developed by Perfect Corporation has been downloaded more than 400 million times globally. Perfect Corp.’s YouCam App platform is powered by an augmented reality facial detection technology. In the flagship app YouCam Makeup alone, users try on over 730 million virtual makeup looks each month.

Augmented reality technology is the bridge between selfie makeovers and real life, allowing users to discover beauty, try, learn, share and buy, all within the YouCam Apps beauty platform,” explains Perfect Corp.

Actually, the augmented reality technology has become a part of the modern woman’s daily beauty routine.

Every month, our users try and share countless millions of looks, discover new brands, and engage with the largest beauty community,” highlights Alice H. Chang, CEO of Perfect Corp.

Perfect Corp. attributes this rapid success to leveraging user feedback to drive innovative product development. Constant incorporation of new features based on user feedback allows rapid enhancement of the apps, as well as virtual access to the top beauty brand products with true-to-life colour match and realistic textures. The final goal being, of course, that women buy online or offline.

Virtual makeover at Watsons in Shanghai

The company announced earlier this month a partnership with Watsons’ flagship store in Shanghai. The store’s customers are invited to use the makeover kiosk equipped with YouCam Makeup augmented reality technology to try on over 30 different products from makeup brands such as MaxFactor, Maybelline, and Kate Cosmetics. Thanks to the augmented reality beauty technology, customers can easily select colours and styles by experiencing several true-to-life effects in real-time. For cosmetic brands and beauty retailers it is a way to seamlessly display their latest beauty products for customers to try on virtually.

Our app’s Consultation Mode transforms the in-store product discovery and selection process, resulting in far higher customer satisfaction by increasing confidence before making a purchase. We strive to help brick-and-mortar retail partners leverage the latest augmented reality technology to create unique and pleasant experiences for digitally-savvy consumers,” Alice H. Chang.

Vincent Gallon

Footnotes

[1YouCam Makeup, YouCam Perfect, YouCam Fun, YouCam Nails et Beauty Circle

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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