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WOW MOM, a beauty survival kit for busy women

Two years ago, Lubrizol set itself the target of offering more comprehensive assistance to its clients by empowering them with products and services that will enable them to accelerate and enhance their creativity. Pursuant to this initial goal, the company continues to develop novel marketing concepts supported by its long-time expertise in polymer technologies, molecular science and botanical extracts as well as its formulation know-how.

The company’s latest development is an assortment of complete formulations for busy mothers, who have little time to take care of themselves, as they have to balance their professional career with being a mother and still find some time for their personal life. Hard workers, time balancers, experts in organization and harmony, they are also interested in looking good.

Hectic schedules, multitasking, stress and lack of sleep can negatively influence a woman’s skin so it needs some special care during this busy period of life. Since going to a spa or a beauty salon does not fit into a mother’s busy schedule, Lubrizol brings these services to her home with formulations that provide the best combination of powerful and effective ingredients to care for her skin in the most efficient way.

WOW MOM. Utterly a mother. Utterly a woman

Traditionally faced with a question Which comes first, being a mother or being a woman?, today’s busy mothers choose to be both. 100% mother and 100% woman.

Lubrizol assists in making this possible with its latest WOW MOM beauty survival kit, presented at the latest in-cosmetics show in London. The kit includes four skin care products offering active mothers the opportunity to indulge and care for their skin by bringing the spa or beauty salon to their home.

Each formulation brings together the sensorial benefits of a surprising texture, an appealing visual and evocative fragrance with the claimed performance of high-tech active ingredients substantiated by science:

- Getting ready for another busy day is easier with a Rinse off Moisturizing Radiant Facial Serum that applied in the morning during or after the shower helps to recover from lack of sleep. This serum visibly brightens and unifies the complexion at the same time that protects the skin from photoaging, enhancing skin’s softness and suppleness after rinse-off.

- Super Protective Face Mousse SPF 10 will allow the skin to survive the long day facing stress and environmental pollution. This whipped texture mousse, in addition to minimizing the appearance of wrinkles, provides a barrier between the skin and the harmful ambient substances and enhances its antioxidative defences, thus offering a complete outdoor protection.

- At the end of the day, Reviving Evening Facial Gel-Cream is the ally to recover from a long day and refuel the skin. This formulation offers a rested and younger look by visibly reshaping the face contour and replenishing the skin to help it to recover its lost volume. In addition, its unique refreshing translucent gel-cream texture breaks onto the skin, releasing water and refreshing the skin to re-energize it.

- Finally, maintaining a toned and defined figure in spite of having little time to go to the gym is possible with a Cold Firming Body Night Cream. Applied before sleep, this night cream helps maximize the workout results by mimicking the effect of endurance exercise to redefine areas sensitive to sagging due to aging or insufficient physical activity. Stored at -20°C, this bouncy cream with memory shape effect offers an initial cool sensation and allows long playtime to massage the body leaving the skin soft and supple.

As Lubrizol Skin Essentials, Lubrizol and Lipotec offer ample expertise in skin care that combined makes it possible to deliver unique, innovative and more natural solutions to the market.

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© 2017 - Brazil Beauty News -

about Lipotec

Founded in 1987 in Barcelona, Spain, and acquired in 2012 by Lubrizol (Berkshire Hathaway company), Lipotec is a well-known worldwide expert in advanced active ingredients for skin and hair care.

As Lubrizol Skin Care’s Global Center of Expertise, Lipotec specializes in research, development and production of innovative active ingredients – from peptides, synthetic and biotechnological molecules to botanical extracts – and delivery systems for application in cosmetics. The result is an unlimited source of active ingredients with proven efficacy to meet every need, which has led to numerous successful products and has positioned Lipotec as a leader in its category for the continuous advance of the cosmetic industry.


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