Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

What’s new in men’s skincare: more tailored products, modern classics

The men’s product market is experiencing something of a boom, especially in Asia, where consumer research group Kantar Worldpanel is reporting 7% sales growth in China for male grooming products.

There are few trends when it comes to men’s skincare products: the main news is that increasing numbers of men are seeking out their own options when it comes to taking care of their face and body, and there are plenty of brands seeking to get in on the action around the world.

Penhaligon's Bayolea line © Penhaligon's

Penhaligon’s Bayolea line © Penhaligon’s

Reflecting this growth, this summer Penhaligon’s launched its first men’s grooming line, Bayolea, which features the brand’s classic scent across a line of products including traditional shaving soaps, creams and balms. It’s the first time Penhaligon’s has offered men’s skincare products, including a facial wash, a soothing gel and a cleanser.

Kiehl’s has also recently added to its men’s line-up with the Men’s Oil Eliminator 24 Hour Anti-Shine Moisturizer and Refreshing Shine Control Toner, which launched this summer.

Ren is also a great choice for unisex products including the Flash Rinse 1 Minute Facial, which launced in September. Packed with water-activated Vitamin C, the gel also contains contains boswellic acid and magnesium and is designed to be applied to the face once ever three days to brighten your complexion and reduce UV damage. Ren also stocks a Tamanu High Glide Shaving Oil and a Multi-Tasking After Shave Balm which are both specifically designed for men.

Ren - Flash Rinse 1 Minute Facial © Ren

Ren - Flash Rinse 1 Minute Facial © Ren

As part of the wider trend for modern classics, many men are going back to the traditional bar of soap as a key part of their daily ablutions. Tellingly, this fall, Baxter of California has launched an Exfoliatating Body Bar scented with cedarwood and oakmoss, and pumice, jojoba meal and crushed olive seeds providing the aforementioned exfoliation.

AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

Qualipac and Verescence winners of the Luxe Pack in Green Awards Monaco 2018

On the occasion of the 31st edition of Luxe Pack Monaco, the Luxe Pack in Green awards jury deliberated to designate the 2018 winners. Every year the most environmentally friendly packaging solutions and corporate social responsibility initiatives receive recognition. Qualipac wins the award in the Packaging Solutions category (...)

read more
Experts’ views
When spirituality infuses our cosmetics - USA trends

Cosmetics Inspiration & Creation
When spirituality infuses our cosmetics - USA trends

Recently, the power of stones has made a major come back, with an upsurge of appetite for wellness and well-being, as the notion of physical well-being extends now towards mental well-being. In an hyperconnected society, the need to disconnect from devices has increased, and the desire to reconnect to oneself has never been so (...)

read more

Features