Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

What’s new in men’s skincare: more tailored products, modern classics

The men’s product market is experiencing something of a boom, especially in Asia, where consumer research group Kantar Worldpanel is reporting 7% sales growth in China for male grooming products.

There are few trends when it comes to men’s skincare products: the main news is that increasing numbers of men are seeking out their own options when it comes to taking care of their face and body, and there are plenty of brands seeking to get in on the action around the world.

Penhaligon's Bayolea line © Penhaligon's

Penhaligon’s Bayolea line © Penhaligon’s

Reflecting this growth, this summer Penhaligon’s launched its first men’s grooming line, Bayolea, which features the brand’s classic scent across a line of products including traditional shaving soaps, creams and balms. It’s the first time Penhaligon’s has offered men’s skincare products, including a facial wash, a soothing gel and a cleanser.

Kiehl’s has also recently added to its men’s line-up with the Men’s Oil Eliminator 24 Hour Anti-Shine Moisturizer and Refreshing Shine Control Toner, which launched this summer.

Ren is also a great choice for unisex products including the Flash Rinse 1 Minute Facial, which launced in September. Packed with water-activated Vitamin C, the gel also contains contains boswellic acid and magnesium and is designed to be applied to the face once ever three days to brighten your complexion and reduce UV damage. Ren also stocks a Tamanu High Glide Shaving Oil and a Multi-Tasking After Shave Balm which are both specifically designed for men.

Ren - Flash Rinse 1 Minute Facial © Ren

Ren - Flash Rinse 1 Minute Facial © Ren

As part of the wider trend for modern classics, many men are going back to the traditional bar of soap as a key part of their daily ablutions. Tellingly, this fall, Baxter of California has launched an Exfoliatating Body Bar scented with cedarwood and oakmoss, and pumice, jojoba meal and crushed olive seeds providing the aforementioned exfoliation.

AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique 2017 marked by record public attendance

FCE Cosmetique and FCE Pharma, which took place on 23-25 May 2017 at São Paulo Expo recorded an unprecedented level of attendance, receiving 15,400 visitors, a growth of 9% compared to previous year. At the opening ceremony, Geraldo Alckmin, Governor of the São Paulo State, highlighted the efforts of the Government for the (...)

read more
Experts’ views
US retail: Apocalypse or evolution?

Laurence Bacilieri
US retail: Apocalypse or evolution?

American retail is in freefall, and its sales revenues have been deeply affected by 3,500 stores going out of business, not to mention the difficulties Macy’s, Sears and K-Mart are facing. Unlike the banking sector, the main actors of retail are rapidly restructuring their networks of sales points because of the rising price of (...)

read more

Features