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Industry buzz

The second edition of MakeUp in SaoPaulo praised by exhibitors

The second edition of the MakeUp in SaoPaulo tradeshow, which opened its doors on 08-09 December 2015, was widely praised by exhibitors, reported the organisers.

MakeUp In SaoPaulo was a very good opportunity to show to the market the Adhespack launching products for 2016. We received very important visitors at our booth during these two days of exhibition. We also were very proud to have two of our products recognized by the Innovation Tree on this event,” said Adhespack.

The show was a great occasion to meet new contacts and better learn the Brazilian market,” added Italian packaging supplier Baralan.

High profile visitors. Quality and quantity. Business contacts were very good, with promising leads for developing new customers / projects We can already confirm our participation to next year’s event,” said Cosmogen.

A second edition of MakeUp in SaoPaulo in a very dynamic market,” according to Fiabila.

The 2015 make up exhibition in Sao Paulo was a big event for Geka do Brazil as we did start production locally 6 months ago. We were expecting to meet all our local customers and prospects and we did! They were all present and showed big interest to our new facility! It was the second time we were exhibited and once again we were very satisfied with the quality of the contacts and the different presentations we attended. Geka do Brazil will attend the next exhibition in December 2016,” explained Geka.

MakeUp in SaoPaulo is an innovative event, gathering the right people at the right place. We introduced of innovations to high-end decisions makers and the feedback of projects and briefs was immediate. Our expectations were more than met,” said Schwan Cosmetics do Brasil.

Congratulations for this second edition of MakeUp in SaoPaulo, which is growing every year and continues to keep the same family spirit and friendliness. We appreciated the fact technique was put forward with the Innovation Tree Products,” commented Sleever International.

The show was interesting to better understand this market, which remains complex for European suppliers,” according to Strand Cosmetics Europe.

Excellent show, very busy for the most part! Great opportunity for us to meet our Brazilian customers at once and to see some new potential customers. See you next year,” said Topline.

We were particularly impressed by this second edition of Makeup in Sao Paulo, we believe that the show has already consolidated its presence, this second year, with the significant presence of several industry professionals. It is also worth emphasizing that both the organization and location of the event were outstanding his year. We look forward to seeing you next year,” explained Weckerle do Brasil.

The event attracted more than 1,200 visitors in two days; that is simply, twice as many as the previous first edition with, of course, a majority of Brazilians visitors. To note a significant increase in the number of foreign visitors from fifteen different countries, with coming first, the United States, Mexico, Panama. Brand’s marketing teams accounted for the great majority of visitors with nearly 40% of visitors, followed by R&D teams. Conferences gathered nearly 1,000 people in total.

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