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The organizers of the FCE Cosmetique fair celebrate the success of the 21th edition

The 21th edition of FCE Cosmetique took place on 10-12 May 2016 at the Transamerica Expo Center in São Paulo, together with the FCE Pharma and Powtech Brazil tradeshows.

According to organizers, the three events welcomed 14,137 visitors, including representatives of major brands such as Hypermarcas, Eurofarma, Natura and L’Oréal, 44% of which being decision makers (presidents, vice presidents, directors, partners and owners of reseller from Brazil or abroad.

The three events, which were jointly held in São Paulo, hosted 500 brands exhibited their major releases and innovations. "We believe that trade fairs have a strategic value during hard economic times, for promoting business development and exchange of best practices among market professionals and also between companies. Therefore, we developed new formats to share knowledge," explains Ligia Amorim, general director of NürnbergMesse Brazil.

The 22th edition of FCE Cosmetique will take place on 23-25 May 2017 at the São Paulo Expo Exhibition & Convention Center, a new venue chosen to “continue the legacy of innovation and professionalism built by the events.

© 2016 - Brazil Beauty News -

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