Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Industry buzz

The niche fragrance brands that made waves in 2014

It’s been a big year for so-called niche fragrances, the smaller and more bespoke fragrance houses whipping up more exclusive concoctions for select audiences. We track 2014’s biggest developments from some of the industry’s most exciting names:

Kilian

Expansion has been the name of the game for Kilian Hennessey this year. The fragrance expert announced a range of new boutiques in Europe and the Middle East to join his New York City and Moscow stores. He also released the Studio 54 range of jewelry (€190 to €270), which is designed to be filled with one of the house’s 35 fragrances.

Kilian's Studio 54 collection © Kilian

Kilian’s Studio 54 collection © Kilian

Mark Buxton

British perfumer Mark Buxton has been ticking along nicely in 2014, but the highlight must be the scent he created along with Parisian fragrance store Nose to celebrate Wes Anderson’s hit movie "The Grand Budapest Hotel." Named Eau de Panache, it is designed as a facsimile of the cologne Ralph Fiennes’ character Monsieur Gustave H. sprays on himself. In real life it’s stunning, but sadly you won’t be able to get your hands on it unless you’re friends with Wes.

L'air de Panache © Nose - Facebook / Damien Florébert Cuypers

L’air de Panache © Nose - Facebook / Damien Florébert Cuypers

Le Labo

This was another big year for the New York-based label Le Labo, which made waves earlier this month when it was purchased by Estée Lauder. It’s part of a wider trend, with the niche fragrance boom being noticed by the cosmetics industry’s giants. And Lauder struck again swiftly, also purchasing fellow independent brand Editions de Parfums Frédéric Malle.

Santal 33 travel set from Le Labo © Le Labo

Santal 33 travel set from Le Labo © Le Labo

Byredo

The Swedish fragrance house created in 2006 by Ben Gorham was one of the niche industry’s major successes of the past decade. This year Byredo got a smart new M/M (Paris) rebrand and also launched a new perfume named ’Mojave Ghost’ inspired by the desert.

Maison Francis Kurkdjian

The Paris-based perfumer created the scent signature for the Biennale des Antiquaires event in Paris. Designing for his namesake brand, he released a number of new fragrances and also unveiled a cool new ’Globe Trotter’ fragrance travel case concept (in gold or zinc finishes), which can be taken on a plane as carry-on luggage.

AFP/Relaxnews

© 2014 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features