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Ulisses Sabará

The future of companies relies on a deeper appreciation of biodiversity

Investing in the use of biodiversity as a way to add value to businesses has become a priority for companies, especially those based in Brazil – a country rich in natural resources, with 60% of its land covered by vegetation. However, to support this trend, one must harness these resources in a sustainable manner. In other words, in order to maintain competitiveness, it is important to meet the needs of a consumer who is increasingly aware of whether companies are operating with transparency, ethics and respect for the environment.

This topic has been recently addressed by the National Confederation of Industry (CNI) in the study "The sustainable use of biodiversity resources by the Brazilian industry". The survey was conducted with 120 executive-level representatives from small, medium and large businesses.

One of the main findings of this study was that 86.7% of Brazilians in managerial positions believe that the importance given to the use of sustainability has grown in the last five years. This is due to an increase in awareness and campaigns on this subject, combined with the fact that entrepreneurs are more mindful of the sustainable use of biodiversity.

The survey also pointed out that in the last two years, 52.5% of companies invested in products that use resources sourced from the Brazilian biodiversity. In the same period, 48% of large companies invested in voluntary environmental conservation initiatives.

The study has shown that Brazil as a nation is more committed that ever to the environment. The sustainable use of biodiversity is now perceived as a way to make businesses more competitive. As the years go by, we expect more companies to be inspired to invest in a more transparent business model, where the production chain is committed to the wellbeing of the current and future generations.

There is a growing interest worldwide in effective products backed up by a true story of sustainability. That is, there must be a corporate commitment not only to environmental preservation, but also to the creation of a value chain that can promote improvements in the quality of life of all stakeholders involved in the production process.

We must invest in creating new systems, processes and policies. With activities targeted at recovering and treating the soil, preserving the forests and plantations, it will be possible to restore the value of natural wealth and further enhance the power of biodiversity. Such initiatives can transform not only the environment, but also the economic landscape.

Ulisses Sabará

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

about Ulisses Sabará

Ulisses Sabará is the president of Beraca, a company that supplies ingredients sourced from the Brazilian biodiversity to the cosmetics, pharmaceutical and personal care industry. In 2016, he was recognised as one of ten Local SDG Pioneers by the UN Global Compact.

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