Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Ulisses Sabará

The future of companies relies on a deeper appreciation of biodiversity

Investing in the use of biodiversity as a way to add value to businesses has become a priority for companies, especially those based in Brazil – a country rich in natural resources, with 60% of its land covered by vegetation. However, to support this trend, one must harness these resources in a sustainable manner. In other words, in order to maintain competitiveness, it is important to meet the needs of a consumer who is increasingly aware of whether companies are operating with transparency, ethics and respect for the environment.

This topic has been recently addressed by the National Confederation of Industry (CNI) in the study "The sustainable use of biodiversity resources by the Brazilian industry". The survey was conducted with 120 executive-level representatives from small, medium and large businesses.

One of the main findings of this study was that 86.7% of Brazilians in managerial positions believe that the importance given to the use of sustainability has grown in the last five years. This is due to an increase in awareness and campaigns on this subject, combined with the fact that entrepreneurs are more mindful of the sustainable use of biodiversity.

The survey also pointed out that in the last two years, 52.5% of companies invested in products that use resources sourced from the Brazilian biodiversity. In the same period, 48% of large companies invested in voluntary environmental conservation initiatives.

The study has shown that Brazil as a nation is more committed that ever to the environment. The sustainable use of biodiversity is now perceived as a way to make businesses more competitive. As the years go by, we expect more companies to be inspired to invest in a more transparent business model, where the production chain is committed to the wellbeing of the current and future generations.

There is a growing interest worldwide in effective products backed up by a true story of sustainability. That is, there must be a corporate commitment not only to environmental preservation, but also to the creation of a value chain that can promote improvements in the quality of life of all stakeholders involved in the production process.

We must invest in creating new systems, processes and policies. With activities targeted at recovering and treating the soil, preserving the forests and plantations, it will be possible to restore the value of natural wealth and further enhance the power of biodiversity. Such initiatives can transform not only the environment, but also the economic landscape.

Ulisses Sabará

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

about Ulisses Sabará

Ulisses Sabará is the president of Beraca, a company that supplies ingredients sourced from the Brazilian biodiversity to the cosmetics, pharmaceutical and personal care industry. In 2016, he was recognised as one of ten Local SDG Pioneers by the UN Global Compact.

Focus
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Opportunities for hair color products in Brazil

Juliana Martins
Opportunities for hair color products in Brazil

The economic downturn and the hair color subcategory Retail sales of hair color products may have had a strong ally in the last three years: Brazil’s economic downturn. As a result of Brazilians’ lower available income, many have stopped spending money on certain services, such as professional hair services offered at hair salons. (...)

read more

Features