Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

The European personal care market returns to a more dynamic growth

The European cosmetics market returned to a more dynamic growth in 2015, despite trying economic circumstances, revealed Cosmetics Europe. Decorative cosmetics (make-up) was the most dynamic category, before skin care and fragrances. The European trade association also highlighted the significant contribution of the cosmetics industry to the European economy.

According to the figures recently released by Cosmetics Europe, the European cosmetics and toiletries market grew by +3.1% in 2015, compared to 2.1% in 2014.

(click on the image to enlarge it)

(click on the image to enlarge it)

Our industry remains strong and shows signs of growth despite trying economic circumstances. Valued at 77 billion Euros, Europe remains the largest market for cosmetic products in the world,” commented Loïc Armand, President of Cosmetics Europe.

The growth was driven by dynamic sales in Switzerland (+12.4%), the United Kingdom (+10.9%), Romania (+8%) and Hungary (7.5%).

(click on the image to enlarge it)

(click on the image to enlarge it)

As far as product categories are concerned, make-up was the most dynamic (+7.2%), followed by skin care (+3.4%), toiletries (+2.8%) and fragrances and perfumes (+2.7%). Hair care remain the weakest category but returned to growth in 2015 (+0.8% compared to -0.2% last year).

(click on the image to enlarge it)

(click on the image to enlarge it)

Skin care and toiletries remain the most important product categories in Europe, followed by hair care and fragrances.

(click on the image to enlarge it)

(click on the image to enlarge it)

On the occasion of the third Cosmetics Europe Week, which was held from 13 to 17 June 2016, the European association of cosmetic manufacturers, also presented the results of a study on the socio-economic contribution of the industry cosmetics.

According to the report prepared by Risk & Policy Analysts Ltd. (RPA):

- The vast majority of Europe’s 500 million consumers use cosmetics and personal care products contributing to well-being and healthy lifestyles, and positive self-esteem every day.
- The European export market (mainly from France, Germany and Italy) totalled 17.2 billion Euros in 2015, with France and Germany accounting for around 53% of total exports from Europe.
- The strength of the entrepreneurial cosmetics industry lies in its mix of both big and small companies: there are 4,605 SMEs in Europe and this number is growing
- At least 2 million jobs are supported across the European value chain, with 56% women and 44% men being employed in the cosmetics industry.
- The sector is science driven with more than 26,000 scientists in the industry, covering a diverse range of scientific disciplines.

(click on the image to enlarge it)

(click on the image to enlarge it)

Europe is the global flagship producer of cosmetic products. In 2015, the European cosmetics market was valued at 77 billion euros, making Europe the largest market for cosmetic products in the world. The industry make a significant contribution to the European economy across its value chain. It is estimated that the cosmetics industry brings at least 29 billion euros in added value to the European economy every year, of which 8 billion euros is contributed directly by the manufacture of cosmetic products (the remaining 21 billion euros is generated indirectly through the supply chain),” said Cosmetics Europe.

V.G.

© 2016 - Brazil Beauty News - www.brazilbeautynews.com

latest news
Focus
The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles...

The third edition of MakeUp in LosAngeles will open its doors on February 7 and 8 2018 in a new venue, the Barker Hangar, concomitant to the first edition of Luxe Pack Los Angeles. The event’s conference programme will feature thirty speakers hosting fifteen conferences and half a dozen round tables focused on the new beauty (...)

read more
Experts’ views
Holiday Retail Insights

Laurence Bacilieri
Holiday Retail Insights

This year, the Thanksgiving weekend sales (Nov. 24-27) promised to be excellent. Good news, 45 % of Americans already started their Christmas shopping before the first of November. As many as 79 % of the retailers started offering discounts and promotions earlier than last year, and 17% of consumers said they did not want to (...)

read more

Features