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The 2015 in-cosmetics Brasil fair set to feature many novelties and innovative educational content

The second edition of the in-cosmetics Brasil (30 September - 1 October) fair has many new things to offer visitors plus enhanced educational content. In addition to the well-known workshops and Innovation Seminars, aimed at Research and Development (R&D) professionals, the event will launch Marketing Trends, seminars on market trends for toiletries, fragrance and cosmetics industry marketing professionals.

This year, in-cosmetics Brasil, an event exclusively designed to showcase raw materials for the personal care sector, has a wide range of new offerings for the Latin-American R&D professionals and marketing professionals visiting the fair.

The event has a strong international component, with 65% non-Brazilian exhibitors, from over 20 countries. The work of the in-cosmetics Road Shows team, in countries such as Colombia, Mexico, Chile and Argentina, means the fair’s organisers are expecting to play host to 13% of international visitors.

Innovation Zone

in-cosmetics Brasil takes place 30 September - 01 October 2015 in the Blue Pavilion of Sao Paulo’s Expo Center Norte. Visitors will have the opportunity to get to know a variety of innovatory raw materials. In addition, the Innovation Zone provides contact with the most recent ingredients and formulations launched over the last six months in the world market. This year’s fair has a larger Innovation Zone: twice the size of last year’s.

One new item this year is the Formulation Display, an area within the Innovation Zone showcasing raw materials and a formulations. In this area, visitors are able to appreciate the ingredients, see and feel how they function as part of the finished product, trying out the final result. Another novel element is the Fragrance Trail, a trail created by fragrance companies so visitors wishing to know more about this theme can follow the signage to each one on the map.

Educational programme

In addition to the fair’s novelties, in-cosmetics Brasil 2015 Educational programme is 50% larger than last year’s and this edition has over 45 hours of quality technical content, split into three areas, marketing trends, workshops and innovation seminars:

- Marketing Trends are free seminars on the subject aimed at HPPC-industry marketing professionals. Among the lectures are: “The new beauty consumer: Trends in Brazil and the rest of the world,” given by Vivienne Rudd of Mintel; “Trends and Novelties in hair treatment in Brazil”, given by Marcela Viana of Euromonitor, and “Special active ingredients for personal care: An analysis of the world market and opportunities in the US, Europe and China”, given by Elaine Gerchon of Kline.

- The ITEHPEC (Institute of Technology and Studies of Toiletries, Fragrance and Cosmetics) Workshops are aimed at research and development professionals. Some stand-out themes of these workshops are: “Managing innovation in the HPPC industry. The meeting point!”, a lecture given by Carlos Eduardo de Oliveira Praes of Grupo Boticário; “Neurosciences applied to cosmetics development”, a lecture given by Marcelo Peruzzo, of FGV and “Update to the ISO organics norm”, a lecture given by Pedro Amores da Silva of ABIHPEC, among many others.

- The Innovation Seminars are split over two lecture theaters over the two days of the fair, and give visitors access to the latest items and technical presentations of the most recent products presented by the exhibitors at in-cosmetics Brasil 2015.

We aim to offer all that’s new in this world to our visitors. The creation of Marketing Trends was exactly to enlarge the content for marketing professionals and provide free presentations covering a variety of industry topics and convey information on the latest market trends, statistics, innovations and data, making in-cosmetics Brasil Latin-America’s biggest personal care industry Educational and Business Platform,” said Daniel Zanetti, in-cosmetics Brasil Show Manager.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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