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Industry buzz

Sweet Hair expands in Middle East

São Paulo-based maker of professional hair products Sweet Hair is expanding its sales to the Middle East. The company, which has been exporting to the United Arab Emirates for a year and a half has just signed new distribution contracts with Kuwait, Oman and Saudi Arabia.

The company’s portfolio includes 110 products; 50 of which are patented.

Our flagship product in the Arab world is our straightener, which can be used by pregnant and lactating women, children, and formaldehyde-allergic people. It is a dermatologically tested product,” says Paulo Kazaks, one of the brand’s owners to Brazil-Arab News Agency.

The contract with Kuwait was being discussed and distribution to Oman and Saudi Arabia was agreed on during the Beautyworld Middle East expo, last month in Dubai.

Sweet Hair exports to 15 countries. The top buyer market is Spain, trailed by France, Italy and the United States.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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