Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Survey: The top ten beauty trends of the decade according to British women

Probably inspired by celebrities such as British model Cara Delevingne and American actress Camilla Belle, women in the UK have voted heavy eyebrows as the top beauty trend of the past 10 years according to the results of a new survey.

Cara Delevingne © AFP Photo / Valery Hache

Cara Delevingne © AFP Photo / Valery Hache

The British Association of Beauty Therapists and Cosmetology (BABTAC) survey revealed that women in the UK think defined brows are the most stylish beauty look of the past decade, confirming several previous market analyses showing the importance of this trend. Stars including UK supermodel Cara Delevingne and US actress Camilla Belle have championed the trend and sparked brow envy among beauty lovers.

Contouring, a makeup technique made famous by reality TV star Kim Kardashian, was deemed the number two trend. The concept uses foundations and concealers of differing shades to subtly sculpt the face by enhancing features such as lips and cheekbones, while ’slimming’ other features such as the nose.

Dark ‘berry’ lips claimed third place in the survey, with the Nineties-style look proving popular with beauty lovers today. This was followed by the classic red lip look, with smokey eyes proving to be the fifth most popular trend.

Other looks that made the top 10 list include winged eyeliner, glossy lips, nude lips and drawn-on beauty spots. The least popular trend at number 10 was the natural look.

Trials and errors

A total of 2,844 British women aged 18-73 took part in the survey, with the majority claiming to have learned the techniques through trial and error. More than half confessed to watching YouTube tutorials online to improve their skills. This probably explains the success makeup sessions proposed by many brands and retailers.

Here is a full breakdown of the most popular UK beauty looks of the last 10 years:

1. Heavy eyebrows
2. Contouring
3. Dark ‘Berry’ Lips
4. Pin-up red lips
5. Smokey eyes
6. Winged eyeliner
7. Glossy lips
8. Nude lips
9. Penciled beauty spots
10. Natural look

© 2015 - Brazil Beauty News -

latest news
Thermolat: Symrise's new warming ingredient

Thermolat: Symrise’s new warming ingredient

Symrise’s new sensory ingredient creates a feeling like gentle warm sunshine on the skin. Thermolat was developed for use in creams, gels and balms to provide pleasant, relaxing and long-lasting effects without feelings of stinging or burning. According to the cosmetic ingredients supplier, 71% of consumers would like to feel an (...)

read more
Experts’ views
Global beauty trends 2018

Global beauty trends 2018

Mintel has announced four trends set to impact the global beauty and personal care market over the coming year. In 2018: Biotechnology, together with a resurgence of local wisdom, will help brands face up to the challenges created by environmental issues. As consumers across the world are creating their own definitions of (...)

read more