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Companies & industry

Studio 35 debuts in the nail polish market with 29 colors and a formula containing keratin and collagen

Studio 35 was founded in 2009 and became known in Brazil by launching the first express nail polish remover in the market. This innovative product consists of a small plastic pot containing a sponge with the remover, whose formula is free of acetone and parabens. It is used simply by inserting one finger at a time into the opening of the sponge and turning it. The nail polish is removed in a few seconds, without leaving nails or cuticles dry.

Many similar brands have appeared on the market since then as well as several “recipes” on how to make homemade versions of the product available on the Internet. For this reason, Studio 35 decided to expand its portfolio and also enter the nail polish segment, which is one of the most lucrative in the country. Brazil is the second-largest world market for nail polish, with a turnover of almost R$ 600 million in 2013, according to Euromonitor.

Express nail polish remover

Express nail polish remover

Studio 35’s debut nail polish range consists of 29 colors, including creamy, pearly, sparkling and transparent lacquers, besides a nutritive base coat and an extra shine top coat. All formulas are enriched with keratin and collagen, natural proteins that are present in the nail matrix.

The tones range from classics, such as red and pinkish, to vibrant ones, such as blue and purple. Its names are inspired by the daily routine of the modern woman and start with a hashtag, such as #ficadica, #scandalo and #escapadinha (“here is the tip”, “scandal” and “short break”, respectively). A special collection called Viagens dos Sonhos (“Dream Trips”) has five colors that convey heavenly destinations such as the turquoise of the seas of #BoraBora and the lilacs of the lavender fields of #Provence.

#scandalo

#scandalo

The nail polishes come with a brush that has double the number of bristles than usual, allowing for better coverage. The glass container has a little fabric ribbon around the neck as though it was wrapped as a gift. Each nail polishes costs R$ 7.90 in the Studio 35 online store.

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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