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Industry buzz

Scent marketing company ScentAir acquires Brandaroma

ScentAir, a leading scent marketing company based in Charlotte, NC, USA, has acquired Brandaroma, another player in the fast-growing market for ambient scent marketing solutions with major operations throughout Asia, with particular strength in Hong Kong, Macau, Mainland China and Australia, as well as in the United Kingdom and the United States.

In the US, Brandaroma’s scent services are marketed under the AromaSys brand name.

Scent marketing company ScentAir has acquired Brandaroma © Jodie Johnson / (...)

Scent marketing company ScentAir has acquired Brandaroma © Jodie Johnson / shutterstock.com

"The Brandaroma acquisition will further extend our position as the global market leader in this exciting industry and will make ScentAir faster, stronger and more responsive in order to better support our clients all over the world," said Andrew Kindfuller, ScentAir President and CEO.

ScentAir services customers in 109 countries with sales, distribution and service operations throughout North and South America, Europe, the Middle East and Asia and with corporate offices in Hong Kong, Shanghai, Macau, Toulouse, London and Madrid and has a local presence in more than 70 countries.

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