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Innovation & new products

Sampling: Arcade launches Easylip

On the occasion of the first edition of MakeUp in Sao Paulo, which was held on the 3rd and 4th of December 2014 at the Renaissance Hotel, Arcade Marketing Latin America showcased Easylip, an innovative sampling solution for lipsticks.

Easylip is Arcade’s new technology for the sampling of lipsticks. It is based on a Brazilian patent acquired by Arcade.

Easylip is a smart and economical way to present a product and advertise a brand. In particular, the product can be applied without any applicator.

Furthermore, Easylip can be printed in four different colours and two sizes:

- Small, 55mm x 28mm
- Large 55mm x 56 mm

Vincent Gallon

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