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Markets & trends

Sales of cosmetics and perfumes add up to 11% of online sales in Brazil in first half 2015

Online sales continue to grow in Brazil. Safer transactions, wider access to broadband, more purchases made via smartphones, and the increasing demand for convenience by customers - who have long stopped seeing the channel as a mere price comparison tool - are among the factors that explain the growth of online sales in Brazil.

The WebShoppers study conducted by E-bit revealed that in the first half of 2015, the beauty industry recorded R$ 18.6 billion in sales, a 16% increase compared to R$ 16.1 billion in the same period last year. The report shows that 17.6 million Brazilians made at least one online purchase, adding up to almost 50 million purchases between January and June.

The average transaction price is also up 13% to R$ 377. In addition to an overall price increase caused by the economic downturn and the devaluation of the real against the dollar, increased added-value sales of items such as appliances and electronic products have contributed to this scenario.

Cosmetics and perfumes represented 11% of total online sales, the same share recorded by telephones and mobile phones. Both categories fell only behind fashion and accessories (15%) and household appliances (14%).

The WebShoppers study forecasts that online sales will reach R$ 41.2 billion in 2015, a 15% increase compared to R$ 35 billion in the previous year. In 2014, cosmetics and perfumes finished the year ranking second among all e-commerce categories, with a 15% market share. Fashion and accessories were on the lead with a 17% share, while household appliances ranked second (12%) and telephones and mobile phones ranked fourth (8%).

© 2015 - Brazil Beauty News - www.brazilbeautynews.com

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