Follow us twitter facebook
Edition: Brazil
Click here to subscribe toour free weekly newsletter click here
Markets & trends

Sales of beauty products and toiletries increase by 20% in pharmacies

Chains see 20% higher turnover from the sale of cosmetics in the 1st quarter of the year – compared with 15.15% from medicines – and invest in own-brand products.

Buying medicines is no longer the main reason that leads consumers to the pharmacy. In Brazil, pharmacy and drugstore chains are seeing increasing turnover with the sale of cosmetics and toiletries.

From January to March 2014, the Brazilian pharmaceutical industry recorded R$ 7.4 billion in sales, with a 16.74% increase in relation to the same period last year, according to data from Abrafarma (Brazilian Association of Pharmacies and Drug Stores).

Drogasil Essence

Drogasil Essence

But the main items responsible for this increase were not medicines. While the category grew by 15.15%, ending the quarter with sales of R$ 4.9 billion, the highest rise was in toiletries and beauty products, with 20% more in the year-on-year comparison, totalling R$ 2.5 billion.

The result followed the trend of 2013. The non-medicines category, which includes cosmetics, toiletries and dietary supplements, recorded the highest increase. Last year, it grew by 19.17%, compared to 11.44% for medicines, with a 32.51% share of the total volume.

With an eye on this market niche, the leading Brazilian pharmacy and drug store chains are investing heavily in the production of own-brand beauty and toiletry products.

One of the pioneers was Ultrafarma, which launched its cosmetics brand Rahda in 2006. The brand today accounts for 5% of the company’s total sales. Six years operating with own-brand products (17% of the share of non-medicines), Pague Menos plans to launch new products such as deodorants, shaving foam, and dry shampoo by the end of the year. Operating in the South of Brazil, Panvel forecasts growth of more than 19% for its own-brand cosmetics in 2014.


© 2014 - Brazil Beauty News -

latest news
Centdegrés designs Eudora's new eau de parfum: Impression

Centdegrés designs Eudora’s new eau de parfum: Impression

Impression, the latest men’s fragrance by Eudora, aims sophisticated consumers with woody and amber notes based on cistus labdanum, musk and patchouli. The Boticario Group brand has entrusted Centdegrés for the bottle design. The agency took inspiration from an hourglass symbolizing time and the importance to take advantage of (...)

read more
Experts’ views
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

Emmanuelle Bassmann
Dr Dennis Gross: Dedicated to leading the US advanced skincare market

What is the new face of Doctor Brands? What is the strategy of leading skincare brands launched by Medical Doctors or medical-oriented? After an overview of Skinceuticals’ values and strategy let’s now focus on Dr Dennis Gross. Dr Dennis Gross skincare line formed in 2002, was inspired by the skincare concerns of patients at his NYC (...)

read more