Model Hailey Baldwin was the latest star to champion the trend last week, when she posted a photo of herself to Instagram that showed her rocking a colour that was almost candy pink at the roots, and strawberry blonde at the ends.
The fashionista isn’t the only star to have embraced the hue this year — in fact, she is following in the footsteps of Kylie Jenner, who also had a brief dalliance with blush-coloured tresses back in October, following her surprise transformation into a blonde. Hilary Duff jumped on the bandwagon earlier in the year with a choppy rose gold bob that had bluish undertones.
Women everywhere have picked up on the trend, and there are currently over 55,000 images on Instagram sporting the hashtag #rosegoldhair.
Adding a rose gold tinge is a great way to liven up blonde tresses. Furthermore, as the on-point way to wear the colour is with darker roots showing, the new trend is one of the most low-maintenance dye jobs around.
For those who are thinking of joining the rose gold army, hairdresser Stuart Phillips recommends using different shades of pink dye to achieve depth, styling the finished hair into loose waves with straight roots to highlight the various tones.
US hair stylist Guy Tang has also created a tutorial in which he explains the coloring process and highlights how to use extensions for maximum rosy gold impact.