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Industry buzz

Rihanna partners with LVMH to launch her own make-up collection

The singer will work with the Kendo incubator division of LVMH Moët Hennesy Louis Vuitton to launch a Rihanna makeup range, to be named Fenty Beauty by Rihanna.

The collection will be sold in LVMH’s Sephora perfumery chain as well as other international retailers, and is expected to launch fall 2017. No other details on the collection have been announced.

Rihanna is to launch her own, complete make-up collection, Fenty Beauty by (...)

Rihanna is to launch her own, complete make-up collection, Fenty Beauty by Rihanna. © AFP Photo / Patrick Kovarik Rihanna lançará uma coleção de maquiagem no segundo semestre de 2017. © AFP Photo / Patrick Kovarik

The range won’t be the Rihanna’s first foray into the world of beauty, having already released a beauty collaboration with MAC Cosmetics back in 2013, the limited-edition RiRi Hearts MAC colour cosmetics collection. She also worked with the brand in 2014 to represent their Viva Glam lipstick, which raises funds for AIDS research.

Originally a private-label product development arm of Sephora in the US, Kendo now operates independently from the beauty retailer to focus on the development of global beauty brands with long-term potential, such as Kat Von D, Marc Jacobs Beauty, Bite, Olehenriksen, Formula X.

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