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Oxiteno focuses on mildness at FCE Cosmetique

On the occasion of the 19th edition of FCE Cosmetique, Oxiteno highlighted the “Mildness” platform, which promoted mild solutions for shampoos, liquid and bar soaps, creams and lotions, facial cleansing products and children´s products.

The goal of the leader in the production of surfactants and specialty chemicals in Latin America is to offer clients unique products, since they are under constant pressure from the final consumers to deliver milder products, which offer a sense of well-being and protect the skin, while preserving the environment. “Through its Mildness platform, Oxiteno offers solutions that provide a sensorial experience and sense of well-being, in addition to supporting our competitive position and the ability to meet our client´s needs”, explains Maurício Lopes, Business Manager for Home & Personal Care.

Oxiteno’s Personal Care line consists in raw materials derived from renewable sources, surfactants with low irritability, consistency agents, emulsifiers, pearlizing agents, wetting agents and solubilizers, among other specialties.

We intend to introduce increasingly more technology in our portfolio, providing our clients with solutions that are in-line with global market tendencies”, confirms Lopes.

© 2014 - Brazil Beauty News -

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