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Olivia Wilde, Halle Berry, Alejandra Espinoza ask Revlon fans to choose love

The latest cosmetics campaign from US brand Revlon features US actresses Olivia Wilde, Halle Berry and Mexican supermodel Alejandra Espinoza in a video spot.

Revlon’s Choose Love narrative is the most recent in its Love Is On brand styling, and presents love as an active choice that women exercise control over.

Video screenshot: #CHOOSELOVE featuring Halle Berry, Olivia Wilde, and (...)

Video screenshot: #CHOOSELOVE featuring Halle Berry, Olivia Wilde, and Alejandra Espinoza © Revlon / YouTube LLC

"I didn’t fall in love with you, I walked into love with you..." Wilde says in the advert, and Espinoza continues "...with my eyes wide open, choosing to take every step of the way."

"The hope is to empower women to recognize the infinite possibilities for love and more boldly seize upon those opportunities each and every day," the company said.

Halle Berry for Revlon ©YouTube / Revlon

Halle Berry for Revlon ©YouTube / Revlon

An accompanying social media campaign, using the associated Choose Love hashtag, has also been suggested by the cosmetics manufacturer, in which participants could upload photos of themselves blowing kisses and tagging someone else to "pass it on."

Watch #CHOOSELOVE TV spot: youtu.be/WFhWh8CCcVQ

AFP/Relaxnews

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