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NYX Professional Makeup opens second store in Brazil

NYX Professional Makeup opened its second store in Rio de Janeiro at the end of October. Located in the Rio Sul shopping mall, the new store presents the brand’s interpretation of international makeup trends through more than 1500 products. Just like the inauguration at Barra Shopping in July this year, hundreds of people were standing in line before the door opened to be sure to be able to get access to the store on the first day. "It’s a true demonstration that NYX Professional Makeup is a Love Brand. The inauguration was a success", said Antônia Coury, the brand’s Senior Marketing Analyst.

Point of sale in the Rio Sul mall, in Rio de Janeiro, opens with a catalog (...)

Point of sale in the Rio Sul mall, in Rio de Janeiro, opens with a catalog of 1500 more products

During the time lap between the inauguration of the first and second stores, the brand sought to improve planning and organization, as well processes and logistics as a whole. “Retail is a new business model for the L’Oréal Group in Brazil,” Antônia explains. The company therefore focused its attention from the successive planning stages to the analysis of the results. "Recurrent alignment meetings, timelines for all project stages - from store building to team training - and co-operation between areas were some of the key elements of the strategy, which contributed to the achievement of yet another successful opening,” she added.

More brand engagement

NYX Professional Makeup believes having achieved its goal of promoting consumer engagement and being recognized as a professional make-up brand for everyone in Brazil - young consumers, professional makeup artists and beginners - both at the point of sale and on social networks. "Since the opening of our first store, the consumer’s response has been extremely positive. We are seeing more interactions in social networks on their part, from praise to demands for adding new points of sale," highlighted Antonia.

© 2017 - Brazil Beauty News - www.brazilbeautynews.com

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